Included in my incredibly boring daily routine is an early AM stroll to the local McDonald’s. Now don’t get me wrong. McDonald’s could be renamed McDogshit for all I care. I don’t eat Mickey D’s unless it’s under dire circumstances. But the coffee? That’s different. Not only is their product superior – but a big 16 ouncer goes for a buck! Sold! I’ll take the soap and the radio!
On a seemingly unrelated note (but wait), I think Madison Avenue ad agencies grind out tv commercials about on the same quality level as McDonald’s does food. Which is to say, most tv ads and campaigns are totally not entertaining or clever. But Mickey D’s has one they call “Nothing Comes Before Coffee.” And it’s actually really inventive. The idea is that when something really crucial is about to happen, the whole world stops while somebody takes a sip of McDonald’s coffee.
It turns out that there are actually several commercials that have been produced pursuant to this campaign. Of course, we barely see them because (hello) they’re apparently too good to sell the product. I don’t think the idea worked in the end. But one made it to air a couple of times during sporting events and I so enjoyed that 30 seconds that I did a You Tube search and found the spot (and the campaign which I didn’t even know existed).
Check it out! These kids are too cute. And what I like most about the presentation is that it appears (though I can’t be sure) that mom and the two kids are in fact – well – mom and her two actual children. Go figure. The agency found the perfect family for this ad.