I can’t imagine that anybody remembers this place now…but about 15 years ago, there was a very successful Korean outcall which called itself DREAMHOUSE. Dreamhouse was notable for a few reasons. First and foremost, it was the first Korean outcall to use real pictures in their ads.
At the time, the boss was going through ad reps like club girls goes through guys. Which is to say that every week she was trying out a new one. This of course caused major wars between the two advertising agencies who fed the Village Voice somewhere in the neighborhood of 60 – 80 k per week….not to mention among ad guys whether it was with a rep from the same or competing agency.
When it was my turn to come to the plate, I was determined to stop the revolving door. “One week of ads with me and they’d know they found the right guy,” was my hope. With camera in hand, I rode the #6 to Grand Central…the #7 to Jackson Heights/74th Street…the GG to Grand Street…and then hoofed the last half mile to a private row house behind the old Panamerican Hotel in Maspeth, Queens.
Waiting to greet me in this semi-suburban setting was the boss, an attractive 30 something woman, and two girls both of whom looked very good for outcall girls. (At that time, Asian girls going on calls were notoriously unattractive.) Somehow I convinced everybody to take photos and then proceeded to collect money to run them in the Voice, NY Press, and a website which is no longer in existence.
The results were outrageous. The girls barely had time to sleep they were so busy…and in fact, the revolving door did stop there. The next week I was called back and the boss greeted me with “Oh, Bill! You good information!” Just how radically I had changed their business I was not aware. It was only until the place folded and I ran into one of the phone girls that she told me the truth. In her words, the booker informed me “the boss had those girls on lockdown. They weren’t allowed out to do anything unless they had their periods we were so busy.”
Dreamhouse only lasted for a few months. But it wasn’t because they didn’t make money hand over fist. One day, the boss took all her cash…headed down to Atlantic City…and managed to go broke on a three day gambling binge. She did reappear a few years later to buy some tv ads from me. But by then, the magic was over and she was just another loser blowing big dough on a stupid tv ad which attracted nothing but late night drug addicts.
Unfortunately, this is not an uncommon tale of woe in the Korean community. Just like ghetto chicks get into drugs and useless boyfriends to blow their money, Koreans have their own vices. And gambling is one of their worst. Why this is and how it started I can only surmise. But nobody in that community would refute the statement I just made because they know it’s true. Hopefully, they’ll find the cure someday because gambling has ruined many a Korean life as it did with the boss of Dreamhouse. I hate to see people work hard and then blow all their money on bull shit. And nobody but the owner of Dreamhouse could be a better (or worse) poster girl on that front.